Shopify Agency in Brussels

In short: Brussels is the capital of Europe and the e-commerce hub of French-speaking Belgium, 1 h 22 from Paris by Thalys. Premium chocolate, fashion, food and cosmetics shape a dense, bilingual DTC market that naturally looks abroad. It is a market French agencies know poorly, and one we work in every day.

Stellar Projects is a Shopify Plus Partner agency working with French-speaking and Dutch-speaking Belgian brands. Full transparency from the start: our team is fully remote, based mainly in Paris, but Belgium is not a distant market for us: Volkier, one of our two co-founders, spends a large part of his life there, and the team works in French, Dutch and English. Our references on the Belgian market include Velhy, a Belgian hydrogen bike brand from Flemish Brabant, and Riviera & Bar, a high-end culinary arts house present across the Benelux. More than 100 stores delivered since 2018.

Brussels, Belgium's e-commerce hub

Brussels is the capital of Belgium and of the European Union, and the center of gravity of French-speaking Belgian e-commerce. The national market is smaller than the French one, but it has a high density of DTC brands, a clear international outlook (Belgium, France, the Netherlands, Germany) and a real network of digital agencies. At 1 h 22 from Paris by Thalys or Eurostar, it is also the easiest European metropolis to serve from France.

For a Brussels or Walloon brand, choosing a Shopify agency comes down to three options: a local Belgian agency for physical proximity, a French agency for depth of expertise on ambitious projects, or a Dutch-speaking agency for native bilingualism. Our comparison of the best Shopify agencies sets out the criteria for deciding; this page gives you the keys specific to the Belgian market.

Stellar for Belgian brands

Stellar Projects, certified Shopify Plus Partner. Head office: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Belgium coverage: Volkier, co-founder, in Belgium for a large part of the year, Thalys Paris-Brussels in 1 h 22. Project budget: €5,000 to €30,000.

Three strengths shape how we support Belgian brands.

• Working in three languages. The team works in French, Dutch and English: brand workshops in Dutch, discussions with Flemish or Dutch suppliers, differentiated FR/NL content. This is what sets us apart from French-only Paris agencies in a market where bilingual labeling and customer experience are not optional.
• Shopify Plus technical expertise. Redesigns, migrations, ERP/PIM/CRM integrations, multi-market setups with Shopify Markets: our complete guide to Shopify migration details our method, redirects and SEO included.
• Operator experience. Our founders are merchants themselves (Cabania, +200% sales from the second year): we test on our own brands what we recommend for yours.

Our Belgian and Benelux projects include Velhy, a Belgian hydrogen bike brand based in Flemish Brabant, with a multilingual Shopify store worthy of a cutting-edge product; and Riviera & Bar, a house of culinary arts and high-end small kitchen appliances, whose Shopify store serves a demanding clientele in France and the Benelux. And on the premium migration side, Le Minor, a century-old house, gained +50% in conversion after moving to Shopify in 2024. Our testimonials are signed, names and job titles included.

"I have worked with many digital companies throughout my career, and when I chose Stellar Projects, I wrongly assumed I would run into the same issues as in my previous collaborations, missed deadlines being one of the main ones."

Olivier de Croizant, CEO

Selling in Belgium: Bancontact, VAT, bilingualism, bpost

Selling online in Belgium is not just a matter of translating a French site: payments, taxes, languages and delivery follow precise local standards. Here are four areas to configure correctly from day one.

• Bancontact, the Belgian payment reflex. Most Belgian online payments go through Bancontact: a store that doesn't offer it loses orders from the very first week. Depending on your setup (Belgian or French entity), it can be activated through Shopify Payments, Stripe or Mollie, alongside standard cards, PayPal and iDEAL if you also target the Netherlands.
• Belgian VAT. 21% standard rate, 6% reduced rate on certain categories, the OSS scheme for intra-EU sales from France: Shopify automatically applies the right rates based on destination, provided the tax profiles are set up correctly.
• FR/NL bilingualism. Bilingual labeling is mandatory for many categories (food, cosmetics, toys) and the shopping experience must exist in both languages. Shopify Markets handles differentiated content per language market: differentiated, not simply machine-translated.
• Delivery with bpost. The historic Belgian carrier remains the benchmark for home and pickup point delivery: its Shopify integration (directly or with DPD Belgium and GLS as a complement) shapes the delivery experience, which is the leading reason for cart abandonment when poorly designed.

This local setup is exactly the kind of topic where an agency that knows the Belgian market saves you weeks: we build it into the initial scoping, not as a patch after launch.

4 established Shopify agencies in Belgium

Beyond Stellar, here are 4 Belgian agencies whose Shopify activity is confirmed. This selection is provided for information only, without outbound links.

The Belgian market has a solid network of e-commerce agencies, from Brussels to Antwerp. The choice between a local agency and Stellar will depend on the technical complexity of the project and the need for a partner able to operate in both languages: our overview of e-commerce agencies completes this picture on the French side.

The strongest verticals in Belgian e-commerce

Four verticals dominate French-speaking Belgian e-commerce, each with its own Shopify challenges.

• Chocolate and premium food. A world-renowned heritage and a massive shift to DTC since 2020. Challenges: cold-chain logistics (temperature-sensitive products), cross-border shipping packaging, artisanal storytelling and expansion to France, the Netherlands, Germany and the United States.
• Fashion and lifestyle. Belgium's textile heritage, with Antwerp as a European fashion hub: fine-grained variant management, lookbooks, drops and native bilingualism.
• Beer and beverages. Regulated alcohol sales (age verification, advertising rules), heavy and fragile logistics, B2B sales to wine shops and the hospitality trade alongside DTC.
• Premium cosmetics. Bilingual labeling regulations, EU claims requirements, natural export to France and the Netherlands.

To see how Shopify compares with other platforms on these issues, our Shopify, PrestaShop, Magento, WooCommerce comparison details the native capabilities of each solution.

How we work with Brussels

Same candor as everywhere else: we don't have an office on Avenue Louise. Stellar is a fully remote team based mainly in Paris, and for Belgium this model has a feature that changes everything: Volkier, co-founder, spends a large part of his life in Belgium. You therefore get a Shopify expert who is genuinely present on the ground in Belgium, without paying for the overhead of a local branch.

• In-person scoping in Brussels or at your premises, then 4 to 5 targeted visits at the project's key milestones.
• Structured remote execution: weekly video calls, progress visible at all times via Figma, Notion and Loom, recorded workshops.
• Travel included in the quote: with the Thalys at 1 h 22, a day return trip is easy, with no cost surprises during the project.

Indicative pricing for Belgium

The ranges we see on our projects for Belgian and comparable brands:

To understand how these budgets are built line by line, see how much a Shopify site costs. To move fast, fill in our Shopify brief: a structured quote within 48 hours.

Resources and other cities

Preparing a launch or a redesign in Belgium? Book a free 30-minute discovery call, in French or in Dutch. And if you are based in another city, discover our dedicated pages:

• Shopify agency in Paris (head office, 10 rue Wilhem)
• Shopify agency in Lille (35 minutes from Brussels)
• Shopify agency in Lyon
• Shopify agency in Bordeaux
• Shopify agency in Marseille
• Shopify agency in Toulouse
• Shopify agency in Nantes
• Shopify agency in Montpellier