In brief: Brussels is the European capital and the e-commerce hub of French-speaking Belgium, 1h 22m from Paris by Thalys. Premium chocolate, fashion, food, and cosmetics structure a dense, bilingual, and naturally internationally-oriented DTC market there. It's a market that French agencies are not very familiar with, but one we work with daily.
Stellar Projects is a Shopify Plus Partner agency that supports French- and Dutch-speaking Belgian brands. Full transparency: our team is fully remote, based primarily in Paris, but Belgium is not a distant market for us: Volkier, one of our two co-founders, spends a large part of his life there, and the team works in French, Dutch, and English. Among our references in the Belgian market: Velhy, a Belgian hydrogen bike brand from Flemish Brabant, and Riviera & Bar, a high-end culinary art house present in the Benelux. Over 100 stores delivered since 2018.
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Brussels, Belgian e-commerce hub
Brussels is the capital of Belgium and the European Union, and the center of gravity for French-speaking Belgian e-commerce. The national market is smaller than the French market, but it concentrates a high density of DTC brands, an assumed international dimension (Belgium, France, Netherlands, Germany), and a real network of digital agencies. At 1h 22m from Paris by Thalys or Eurostar, it is also the easiest European metropolis to serve from France.
For a Brussels or Walloon brand, the choice of a Shopify agency comes down to three options: the local Belgian agency for physical proximity, the French agency for in-depth expertise on ambitious projects, or the Dutch-speaking agency for native bilingualism. Our comparison of the best Shopify agencies lays out the arbitration criteria; this page gives you the keys specific to the Belgian market.
Stellar for Belgian brands
Stellar Projects, certified Shopify Plus Partner. Headquarters: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Coverage in Belgium: Volkier, co-founder, present in Belgium a large part of the year, Thalys Paris-Brussels in 1h 22m. Project budget: €5,000 to €30,000.
Three assets structure our support for Belgian brands.