In short: Nantes is the e-commerce capital of Western France, labeled a French Tech Capital, with one of the densest DNVB ecosystems in France: ethical fashion, food, childcare, home goods. A natural fit for Shopify, and for us: it was in Western France that we carried out one of our most successful migrations, that of the Breton house Le Minor (+50% conversion), and where our own brand Cabania was born, in Rennes.
Stellar Projects is a Shopify Plus Partner agency that supports brands in Nantes and Western France. A Shopify agency in Nantes without an office on Île de Nantes? Full disclosure: our team is fully remote, mainly based in Paris, a 2h10 TGV ride away, with 4 to 6 project trips included in the quote. You pay for senior expertise, not for office space. Measurable results: over 100 stores delivered since 2018, including the Breton house Le Minor, migrated to Shopify in 2024, and Cabania, our own brand born in Rennes, with +200% sales from the second year.
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Nantes, e-commerce capital of Western France
Nantes is one of the French metropolises where digital entrepreneurship is most structured: labeled French Tech Capital, animated by La Cantine, a flagship venue for the Nantes digital ecosystem, and driven by a DTC culture that has seen the birth of some of the best-known French DNVBs. Ethical fashion, committed food, childcare, home goods: the network of Nantes brands is one of the densest in France, and Shopify is the reference platform there.
When choosing a Shopify agency, a Nantes brand chooses between a web agency in Nantes, often generalist, and a specialized Shopify agency 2 hours away by TGV. Our comparison of the best Shopify agencies in France sets the arbitration criteria, our directory of Shopify experts helps target the right profile; this page gives you the keys specific to the Nantes market.
Stellar for Nantes brands
Stellar Projects, certified Shopify Plus Partner. Headquarters: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Nantes coverage: TGV in 2h10 from Montparnasse, 4 to 6 trips per project. Project budget: €5,000 to €30,000.
Three areas of expertise structure our role as a Shopify expert in Nantes for brands in Western France.
- DNVBs and their scaling. A Nantes brand that takes off always encounters the same issues: theme limitations, piled-up apps, scattered data. We restructure the store so that the technology follows growth, not the other way around.
- Migration and redesign. PrestaShop, WooCommerce, Wix, or legacy to Shopify, without data loss or SEO drop: the complete method is in our Shopify migration guide.
- Textiles and manufacturing. Complex variants, storytelling of know-how, drops: the manufacturing heritage of the West (Breton knitwear, Cholet shoes, Loire furniture) requires stores that honor the product.
Our testimonials are signed, including names and titles.
"The Stellar team supported us in a complete redesign of our site and a migration from Prestashop to Shopify. The project setup and launch were smooth and clear. Volkier was very present, responsive, and educational."
Tiphaine Bordier, Founder
Le Minor and Cabania: our roots in Western France
Rather than inventing Nantes references, we prefer to tell two true and neighboring stories. The first: Le Minor, a Breton knitwear house located in Guidel, whose migration to Shopify we managed in 2024. A demanding manufacturing catalog, a loyal customer base, and century-old know-how that must not be betrayed online: exactly the profile of the beautiful brands of Western France.
Measured result: +50% conversion rate after migration, without SEO traffic loss, thanks to an exhaustive redirection plan and a redesign of the shopping experience faithful to the brand's identity. For a Nantes brand hesitating to leave its current platform, this case says it all: when well executed, a migration is an accelerator, not a risk.
The second story is even more personal: Cabania, our brand of cabin beds, was born in Rennes. We operate it ourselves, with the results we display everywhere: +200% sales from the second year and an average basket of €480. Western France is therefore not a market we view from afar: it is a territory where we ourselves sell, every day.
Strong verticals in Pays de la Loire
Four verticals dominate e-commerce in the Loire region, each with its own Shopify challenges.
- Ethical fashion and textiles. Nantes is a stronghold of ethical fashion: local production, supply chain transparency, pre-orders. Models that require stores capable of telling and proving.
- Food and beverages. Muscadet vineyards, biscuit factories, craft breweries: the Loire terroir is shifting to DTC, with the constraints of online alcohol sales and fresh logistics that we configure from the initial framing.
- Childcare and home. A dense network of child and home decor brands: our own brand Cabania, born in Rennes (cabin beds, +200% sales in the second year), gives us intimate knowledge of these categories, from reassuring product descriptions to voluminous logistics.
- Industry and B2B. The industrial heritage of the estuary produces hybrid DTC + reseller brands: B2B pricing, professional accounts, and stock synchronization are properly built with Shopify Plus.
To compare platforms before choosing, our comparison of Shopify, PrestaShop, Magento, WooCommerce covers the whole question.
2 confirmed Shopify agencies in Nantes
Beyond Stellar, here are 2 Nantes agencies whose Shopify activity is confirmed. Selection provided for informational purposes, without outbound links.
| Agency | Address | Shopify Status | Google Rating |
|---|---|---|---|
| Moon Moon | 3 rue Maya Angelou, 44200 Nantes | Shopify Expertise (customer reviews) | 4.9/5 (44 reviews) |
| Groupe Soledis | Hub Creatic, 6 rue Rose Dieng-Kuntz, 44300 Nantes | Official Shopify Partner and Shopify Plus | 5.0/5 (1 review) |
Searching for an e-commerce agency in Nantes provides access to a quality local network, fostered by the French Tech ecosystem. For premium or complex projects, the choice is based on the depth of Shopify expertise: our overview of e-commerce agencies helps you set the right criteria.
How we collaborate with Nantes
Let's be frank: no, we don't have an office at Les Machines de l'île. Stellar is a fully remote team mainly based in Paris, and that's a deliberate choice: you pay for senior expertise, not for office space.
- On-site framing in Nantes or at your workshops, then 4 to 6 targeted trips for key milestones: the 2h10 TGV makes a day trip simple.
- Structured remote execution: weekly video calls, continuous progress visibility via Figma, Notion, and Loom, recorded workshops.
- Zero hidden costs: travel expenses are included in the initial quote, with no variability during the project.
Indicative prices for Nantes
The ranges observed for our Shopify site creation and redesign projects in Nantes for comparable brands:
| Service | Indicative Range | Average Timeframe |
|---|---|---|
| Paid framing (brand workshop, audit, scope) | 3 to 5 joint working days | 2 to 3 weeks |
| Shopify site creation or store redesign | €5,000 to €30,000 | 6 weeks to 5 months |
| Migration to Shopify or Shopify Plus | On dedicated framing depending on the original platform | 3 to 6 months |
| Growth support (CRO, SEO, Klaviyo) | On quote, monthly commitment | Ongoing |
To understand the breakdown of these budgets item by item, consult how much a Shopify site costs. To move quickly, fill out our Shopify brief: structured quote within 48 hours.
Resources and other cities
Are you preparing a launch, a redesign, or a migration from Loire-Atlantique? Book a free 30-minute discovery call. And if you are based in another metropolis, discover our dedicated pages:
- Shopify Agency in Paris (headquarters, 10 rue Wilhem)
- Shopify Agency in Bordeaux
- Shopify Agency in Lyon
- Shopify Agency in Marseille
- Shopify Agency in Toulouse
- Shopify Agency in Lille
- Shopify Agency in Montpellier
- Shopify Agency in Brussels