In short: Bordeaux's DTC market has gone international in 5 years. Direct sales from properties to consumers have increased by over 60% for wine, Aquitaine's premium cosmetic brands are exporting to the UK and Asia, and migration from Salesforce or Magento to Shopify Plus is becoming the norm in the premium segment.
Stellar Projects is a Shopify Plus Partner agency that supports ambitious Bordeaux brands. A clarification upfront, because transparency is better than directory promises: our team is fully remote, mainly based in Paris, and Florian, one of our two co-founders, frequently travels to Bordeaux. So you work with a team that knows the Gironde region, without paying for the structure of a local branch. Measurable results: over 100 stores launched since 2018, including premium migrations like Le Minor, a century-old company that switched to Shopify in 2024 with a +50% conversion rate increase.
Summary
The Bordeaux DTC market in figures
Bordeaux is no longer just the wine capital of the world: in 5 years, it has become one of France's most dynamic DTC hubs, structured around the wine industry, premium cosmetics, and a tech ecosystem driven by French Tech Bordeaux. For growing regional brands, choosing a Shopify agency capable of supporting this growth is a crucial business decision. Three indicators frame this market.
Firstly, direct sales from properties to consumers are growing strongly in wine. The DTC channel now accounts for 15% to 25% of the revenue of mature Bordeaux properties, compared to less than 5% before 2020. The movement is accelerating in prestigious appellations (Saint-Émilion, Pomerol, Margaux, Pauillac) which combine limited allocations and a loyal international clientele: the average DTC basket frequently exceeds €800 ex-VAT, which is 5 to 10 times the French e-commerce average.
Secondly, Aquitaine's premium cosmetics sector is structuring a massive export segment towards Asia. The Chinese and Korean markets value brands associated with the thermal industry and the Southwestern lifestyle: several brands from Nouvelle-Aquitaine generate 30% to 50% of their revenue outside France, mainly via Shopify Markets with market-differentiated content.
Finally, migration from Salesforce and Magento to Shopify Plus has become the norm in the regional premium segment: 40% to 60% savings on total cost of ownership over 3 years and regained product agility. This topic is so fundamental that we dedicate a specific section to it below.
To place Stellar among market players, our comparison of the best Shopify agencies in France details arbitration criteria, ratings, and client examples.
Stellar for Bordeaux brands
Stellar Projects, Certified Shopify Plus Partner. Headquarters: 10 rue Wilhem, 75016 Paris. Phone: 06 50 28 59 84. Bordeaux coverage: Florian, co-founder, frequently on-site, Paris-Bordeaux TGV in 2 hours via LGV Atlantique, on-site presence at property possible. Project budget: €5,000 to €30,000.
Three key skills underpin our support for premium Bordeaux brands.
- Migration from legacy platforms. We regularly manage migrations from Salesforce Commerce Cloud, Magento Enterprise, or Demandware to Shopify Plus: 6 to 12 months of structural project work, zero service interruption, SEO preservation, and continuity of B2B allocations. Our complete guide to Shopify migration details the methodology.
- Internationalization. Post-Brexit UK, United States, Asia via cross-border: each market has its constraints (certifications, taxes, logistics), detailed in the internationalization section below.
- Premium custom solutions. Limited allocations, drops, waiting lists, B2B wine merchants and importers: the business logic of wine and premium products is properly coded with Shopify Functions and Plus tools.
Regarding achievements, we prefer verifiable national figures over unverifiable local references: Le Minor, a century-old French company, +50% conversion after migration in 2024; Cabania, a brand we operate ourselves, +200% sales from the second year with an average basket of €480. Our testimonials are signed, with names and positions.
“After 10 years on E-majine, taking the plunge to Shopify wasn't easy. Changing platforms after so many years means questioning deeply ingrained habits and taking a real risk for your business. It's thanks to Volkier and Florian that I was able to do it with peace of mind.”
Mathilde Marchand, Founder
Selling wine online: what Shopify needs to handle
Selling alcohol online from Bordeaux is not e-commerce like any other: French regulations strictly govern communication, sale, and shipping. A well-built viticultural Shopify store must integrate these constraints from design, not catch up after an inspection.
- Age verification. Selling alcohol to minors is prohibited: age verification (age-gate at site entry and declaration at checkout) is essential, with appropriate checkout configuration.
- Évin Law and content. Communication on alcohol is limited to objective elements (origin, terroir, composition, production method, sales terms): product pages, emails, and campaigns must be drafted within this framework, which concretely changes how a product sheet or a Klaviyo flow is written.
- Mandatory mentions. The health message ("Alcohol abuse is dangerous for your health...") and the pregnant women pictogram must appear on relevant materials.
- Logistics and excise duties. Shipping alcohol involves managing excise duties and accompanying documents, and each export market has its own rules (Nordic monopolies, US three-tier system, import licenses): Shopify Markets and carrier settings must take this into account.
It is precisely on these subjects that an agency accustomed to brands in the industry saves weeks: we integrate these constraints into the initial framework, from the choice of age verification apps to the structure of product sheets compatible with the Évin Law.
3 local Shopify agencies in Bordeaux
Three experienced Shopify agencies are active in Bordeaux and its metropolitan area. This selection is provided for informational purposes only, with no outbound links.
| Agency | Address | Shopify Status | Google Reviews |
|---|---|---|---|
| Pikka | 4 cours de l'Intendance, 33000 Bordeaux | Official Shopify Partner | 4.8/5 (17 reviews) |
| Kaipi Fraise | 66 bd Pdt Franklin Roosevelt, 33800 Le Bouscat | Shopify Agency in official name | Not communicated |
| rou9e | 128 cours Victor Hugo, 33000 Bordeaux | Shopify Creation (client reviews) | 5.0/5 (24 reviews) |
The network of e-commerce agencies in Bordeaux has grown since the arrival of the LGV Atlantique high-speed train. The "standard Shopify site" segment is well covered locally. For complex premium or international projects, the decision is less about geography and more about the depth of sectoral expertise and execution capability: our overview of Shopify agencies in France will help you compare calmly.
Internationalization UK / US / Asia from Bordeaux
Internationalization is the most frequent structural project we handle for premium Bordeaux brands. Here are three practical examples based on our experience.
Post-Brexit UK case for a Bordeaux château. Setting up a UK channel requires a dedicated URL, UK VAT (20% to collect, IOSS if orders under £135, CDS above), automated customs declarations (HS codes, value, origin), and an EORI-approved carrier. Setup time on Shopify Plus: 4 to 6 weeks. Minimum volume to justify the project: €50,000 in projected annual UK revenue.
US case for an Aquitaine premium cosmetic brand. The US market requires managing sales tax by state (Avalara or TaxJar), FDA requirements for cosmetics (INCI labeling, claims, allergens), a US 3PL, and a differentiated marketing strategy. Configuration time: 8 to 12 weeks. Minimum volume: €100,000 projected in year 1.
China via cross-border (CBEC) for a wine or cosmetic brand. The CBEC channel allows avoiding classical NMPA certifications while remaining legal: approved third-party platform (Tmall Global, JD Worldwide), Chinese logistics partner, Alipay and WeChat Pay payments, truly localized content. Timeframe: 12 to 16 weeks. Minimum volume: €200,000 projected, for an ROI often higher than other markets.
To compare Shopify Plus with other platforms on these issues, our comparison of Shopify, PrestaShop, Magento, WooCommerce details native capabilities and necessary developments.
Salesforce or Magento migration: the case of Bordeaux houses
Salesforce Commerce Cloud or Magento Enterprise migrations to Shopify Plus have become frequent in the Bordeaux premium segment. Three business indicators explain this trend.
- Savings on total cost of ownership. Salesforce typically charges €250,000 to €800,000 annually (license, integrator, infrastructure) for a premium site, compared to €35,000 to €80,000 annually including license and agency on Shopify Plus. Over 3 years, savings reach 40% to 60% of the e-commerce budget.
- Product agility. The time between business decision and production goes from 12-24 weeks on legacy platforms to 2-8 weeks on Shopify Plus: a direct advantage for brands that practice drops and limited allocations.
- Reduction of operational risk. 99.98% uptime SLA, automatic scaling during peaks (wine drops, holidays, B2B operations), whereas a self-hosted Magento mobilizes 1 to 2 technical FTEs, or an additional €80,000 to €200,000 annually.
Regarding planning, allow 3 to 6 months depending on the complexity of the catalog, ERP/PIM/CRM integrations, and B2B channels. Stellar manages these projects end-to-end, including delicate phases of DNS switch, SEO redirects, and service continuity.
How we collaborate with Bordeaux
Let's be frank about the topic that directories avoid: no, our Shopify agency does not have an office in Bordeaux, Cours de l'Intendance or anywhere else. Stellar is a fully remote team, mainly based in Paris, and this is a deliberate choice: you pay for senior expertise, not for walls. Florian, one of our two co-founders, frequently travels to Bordeaux and ensures on-site presence when the project requires it.
Concretely, for a typical project of 12 to 20 weeks for a château or a premium house, this translates as follows:
- 4 to 6 on-site visits: property visit to understand the brand's soul (terroir, workshops, founders), tasting or product demonstration that directly informs UX choices, meeting regional partners (oenologist, photographer, ambassadors).
- The rest via structured video calls: weekly meetings, recorded workshops, continuous progress visibility. The 2-hour Paris-Bordeaux TGV makes a day trip viable for any strategic session.
- Zero hidden costs: travel expenses are included in the initial quote, with no variability during the project.
Indicative prices
The ranges below correspond to the budgets observed on our projects for Bordeaux and comparable brands:
| Service | Indicative Range | Average Timeframe |
|---|---|---|
| Paid scoping (brand workshop, audit, scope) | 3 to 5 days of joint work | 2 to 3 weeks |
| Shopify site creation or store redesign | €5,000 to €30,000 | 6 weeks to 5 months |
| Legacy migration (Salesforce, Magento) to Shopify Plus | Based on dedicated scoping, beyond the standard range | 3 to 6 months |
| Growth support (CRO, SEO, Klaviyo) | By quote, monthly commitment | Ongoing |
To understand the breakdown of these budgets item by item, consult how much a Shopify site costs. And to move quickly, fill out our Shopify specifications: structured quote within 48 hours.
Resources and other cities
Are you preparing your project? Book a free 30-minute discovery call with a Shopify expert. And if you are based in another major city, discover our dedicated pages:
- Shopify Agency in Paris (headquarters, 10 rue Wilhem)
- Shopify Agency in Lyon
- Shopify Agency in Marseille
- Shopify Agency in Toulouse
- Shopify Agency in Nantes
- Shopify Agency in Lille
- Shopify Agency in Montpellier
- Shopify Agency in Brussels