In short: Lyon is France's second-largest e-commerce hub after Paris, driven by fashion rooted in its silk heritage, outdoor brands fed by the nearby Alps and the gastronomy of the Rhône Valley. The ecosystem is energized by French Tech One Lyon St-Étienne and its H7 hub, which draws DTC founders relocating from Paris.
Stellar Projects is a Shopify Plus Partner agency working with ambitious Lyon brands. A Shopify agency in Lyon with no office there? Let's be transparent from the start, because that beats directory promises: our team is fully remote, based mainly in Paris, 2 hours by TGV from Part-Dieu, with 4 to 6 on-site trips per project included in the quote. You pay for senior expertise, not a local branch. The measurable track record: more than 100 stores delivered since 2018, including Le Minor, a century-old textile house migrated to Shopify in 2024 with a +50% conversion rate, a case that echoes the manufacturing heritage of Lyon's canuts (silk weavers).
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Lyon, France's second-largest e-commerce hub
Lyon is France's second-largest e-commerce metropolis after Paris. Historic capital of silk, world-renowned food city, gateway to the Alps: these identities shape its digital ecosystem. French Tech One Lyon St-Étienne brings together several hundred startups around the H7 hub in Confluence, EM Lyon and INSA supply a pool of tech and business talent, and the city attracts a growing number of DTC founders drawn by the quality of life and the proximity to the Alps and the Mediterranean.
When choosing a Shopify agency, a Lyon brand weighs a solid local network for standard projects against specialized agencies 2 hours away by TGV for ambitious projects. Our comparison of the best Shopify agencies in France sets out the decision criteria, and our directory of Shopify experts helps you target the right profile; this page gives you the keys specific to the Lyon market.
Stellar for Lyon brands
Stellar Projects, certified Shopify Plus Partner. Head office: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Lyon coverage: 2 hours by TGV from Paris, 4 to 6 on-site trips per project. Project budget: €5,000 to €30,000.
Three areas of expertise shape how we support brands from the Rhône region.
- Fashion and lifestyle. Complex variants, lookbooks, drops, craftsmanship storytelling: the migration of Le Minor, a century-old knitwear house, shows what Shopify brings to brands heir to a manufacturing tradition, from the Croix-Rousse to leather goods workshops.
- Outdoor and multi-market. Product configurators, strong seasonality, expansion into Switzerland, Italy and Germany via Shopify Markets: the typical challenges of Lyon's outdoor brands are our daily work as a Plus Partner.
- Migration and redesign. PrestaShop, Magento, WooCommerce or legacy to Shopify, with no data loss and no SEO drop: the full method is in our Shopify migration guide.
When it comes to our work, we prefer verifiable figures to unverifiable local references: Le Minor (+50% conversion after migration), and Cabania, our own brand (+200% sales in its second year, €480 average order value). Our testimonials are signed, names and job titles included.
"We moved from Wix to Shopify thanks to Stellar Projects. Honestly, it's a huge step forward for our business. The site is faster, more user-friendly and perfectly reflects the brand's image."
Vivien Mariotte, Founder
Silk, outdoor, gastronomy: the Rhône's key verticals
Three verticals dominate Lyon e-commerce, each with its own Shopify challenges.
- Fashion and lifestyle. The heritage of silk and the canuts feeds a network of creative brands, from the Croix-Rousse to regional manufacturers. A fashion scene that is more "art of living" than Parisian, calling for stores with careful storytelling and well-managed variants.
- Outdoor and mountain sports. The proximity of the Alps has made Lyon a stronghold of European outdoor. Technical challenges: equipment configurators, highly seasonal inventory, manufacturer integrations, and a move to Shopify Plus to handle multiple markets and large catalogs.
- Food, wine and gastronomy. World capital of gastronomy, wine-producing Rhône Valley (Côtes du Rhône, Beaujolais, Crozes-Hermitage): food and wine DTC is booming, with the constraints of selling alcohol online (age verification, the Loi Évin, excise duties) and fresh logistics, which we configure from the scoping stage.
To compare platforms before choosing, our Shopify, PrestaShop, Magento, WooCommerce comparison covers the whole question.
3 established Shopify agencies in Auvergne-Rhône-Alpes
Beyond Stellar, here are 3 agencies in the region with confirmed Shopify activity. This selection is provided for information only, with no outbound links.
| Agency | Address | Shopify status | Google reviews |
|---|---|---|---|
| Dedi Agency | 33 rue Saint-Simon, 69009 Lyon | Shopify partnership (client reviews) | 5.0/5 (42 reviews) |
| Spiriit Lyon | 26 bd Eugène Deruelle, 69003 Lyon | Shopify in the official name | Not disclosed |
| Walt | 5bis av. du Pré Closet, 74940 Annecy | Certified Shopify Partner | 5.0/5 (25 reviews) |
Looking for an e-commerce agency in Lyon gives you access to a dense local network, well positioned on standard projects. On premium, international or complex B2B projects, the decision depends less on the zip code than on depth of expertise: our overview of e-commerce agencies helps you set the right criteria.
When should a Lyon brand move to Shopify Plus?
Three triggers come up again and again among Lyon brands switching to Shopify Plus:
- International expansion. Switzerland, Italy and Germany are the natural markets for brands from the Rhône-Alpes region: Shopify Markets with content, currencies and taxes tailored by country quickly becomes essential.
- Volume and seasonality. Winter peaks for outdoor, the year-end holidays for gastronomy: Plus's automatic scaling and customizable checkout secure the periods that make the year.
- B2B. Resellers, wine shops, sporting goods stores: Shopify Plus's native B2B (account-specific pricing, wholesale orders) is a strong replacement for makeshift parallel systems.
The detailed differences are in our Shopify or Shopify Plus comparison.
How we work with Lyon brands
Let's be frank: no, we don't have an office in Confluence or Part-Dieu. Stellar is a fully remote team based mainly in Paris, and that is a deliberate choice: you pay for senior expertise, not for walls.
- In-person scoping in Lyon or at your workshops, led by a senior Shopify expert, followed by 4 to 6 targeted trips for key milestones: with a 2-hour TGV ride, a same-day round trip is easy.
- Structured remote execution: weekly video calls, progress visible at all times via Figma, Notion and Loom, recorded workshops.
- Zero hidden costs: travel is included in the initial quote, with no variation during the project.
Indicative pricing for Lyon
The ranges observed on our Shopify website creation and redesign projects in Lyon for comparable brands:
| Service | Indicative range | Average timeline |
|---|---|---|
| Paid scoping (brand workshop, audit, scope) | 3 to 5 days of joint work | 2 to 3 weeks |
| Shopify website creation or store redesign | €5,000 to €30,000 | 6 weeks to 5 months |
| Migration to Shopify or Shopify Plus | Based on dedicated scoping, depending on the source platform | 3 to 6 months |
| Growth support (CRO, SEO, Klaviyo) | Quote on request, monthly commitment | Ongoing |
To understand how these budgets are built line by line, see how much a Shopify site costs. To move fast, fill in our Shopify specifications form: structured quote within 48 hours.
Resources and other cities
Preparing a launch, a redesign or a migration from the Rhône region? Book a free 30-minute discovery call. And if you are based in another major city, discover our dedicated pages:
- Shopify agency in Paris (head office, 10 rue Wilhem)
- Shopify agency in Marseille
- Shopify agency in Toulouse
- Shopify agency in Bordeaux
- Shopify agency in Nantes
- Shopify agency in Lille
- Shopify agency in Montpellier
- Shopify agency in Brussels