In short: Marseille is the e-commerce capital of the Mediterranean basin, driven by cosmetics (heir to Marseille soap), Provencal food, summer lifestyle, and Cote d'Azur luxury. It's also one of the regions where our client portfolio is densest: Panier des Sens, La Crique, La Maison du Savon de Marseille, and La Phocéenne de Cosmétique (Le Petit Olivier, Lovéa, Laboratoires Vendôme) entrust us with their Shopify stores.
Stellar Projects is a Shopify Plus Partner agency that supports brands in Marseille and Provence. A Shopify agency in Marseille without an office in the Old Port? Full disclosure: our team is fully remote, primarily based in Paris, a 3-hour TGV ride from Saint-Charles, with regular visits to our regional clients. Mediterranean cosmetics has even become one of our specialties: from the premium brand Panier des Sens to the multi-brand industrial group La Phocéenne de Cosmétique, including the young sun makeup brand La Crique and the iconic Maison du Savon de Marseille. Over 100 stores delivered since 2018.
Summary
Marseille and the Southern e-commerce ecosystem
Marseille is the second-largest city in France and the economic center of the PACA region. Its digital ecosystem has developed around the Belle de Mai, a creative wasteland and media hub that hosts incubators and studios, a port that makes the city a logistical gateway to Italy, Spain, and the Maghreb, and a Marseille-Aix-en-Provence axis where the headquarters of regional brands are concentrated. The metropolis attracts DTC founders drawn by the quality of life, in a territory stretching from the calanques to the luxury homes of the French Riviera.
To choose a Shopify agency, a brand in Marseille or Aix-en-Provence weighs between a decent local network for standard projects and specialized agencies for ambitious projects. Our comparison of the best Shopify agencies in France outlines the criteria, our directory of Shopify experts helps target the right profile, in Marseille as elsewhere; this page gives you the keys specific to the Southern market.
Our clients in Marseille and Provence
In Marseille, we don't need to make our case: we have names to share. Four brands in the region entrust us with their Shopify stores, each representing a different profile:
- Panier des Sens. The premium Provencal cosmetics brand, heir to Marseille soap makers, distributed internationally: a Shopify store meeting the demanding standards of a brand that exports the Provencal lifestyle worldwide.
- La Crique. The young Marseille brand of sun makeup infused with skincare, formulated in Provence: the clean beauty DNVB profile, where the store must convey both the brand's universe and product education.
- La Maison du Savon de Marseille. The iconic Marseille soap brand, with a network of physical stores and international e-commerce sites (France, United States, Canada): the omnichannel profile par excellence, where Shopify orchestrates multiple markets and currencies.
- La Phocéenne de Cosmétique. The Marseille industrial group behind Le Petit Olivier, Lovéa, and Laboratoires Vendôme: a multi-brand and multi-store challenge, with the logistics and processes of a player that also distributes in supermarkets.
Four profiles, one common thread: Mediterranean cosmetics, the region's primary e-commerce vertical, whose codes we understand (certifications, ranges by use and skin type, European cosmetic regulations, solar seasonality). Our client testimonials are signed, including names and titles.
What Stellar brings to Southern brands
Stellar Projects, certified Shopify Plus Partner. Headquarters: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Marseille coverage: TGV in 3 hours from Paris, regular visits to our regional clients. Project budget: €5,000 to €30,000.
Three competencies structure our support for Provençal brands.
- Cosmetics and its codes. Visible certifications (Cosmos, Ecocert), structuring ranges by concern and skin type, European regulations, ingredient storytelling: the daily life of our Marseille clients, from premium to industrial multi-brands.
- Migration and redesign. PrestaShop, Magento, WooCommerce or legacy to Shopify and Shopify Plus, without data loss or SEO drop: the complete method is in our Shopify migration guide.
- Mediterranean international. Italy, Spain, Switzerland and wide export via Shopify Markets: content by market, currencies, taxes, and logistics from the port of Marseille.
And in terms of national figures: Le Minor, a century-old house, +50% conversion after migration in 2024; Cabania, our own brand, +200% sales in the second year with an average basket of €480.
Cosmetics, food, lifestyle, luxury: PACA verticals
Four verticals dominate the region's e-commerce, each with its own Shopify challenges.
- Mediterranean cosmetics. The primary regional vertical, heir to Marseille soap and essential oils from Haute-Provence. Challenges: certifications, ingredient traceability, complex ranges by use and skin type. This is the core of our regional client portfolio.
- Provençal food and beverage. AOP olive oil, Provence rosés (Côtes de Provence, Bandol, Cassis), honey, tapenades: a terroir shifting to DTC to free itself from mass distribution, with the constraints of online alcohol sales and fresh logistics.
- Lifestyle and art of living. Summer fashion, beach accessories, Provençal ceramics: a strong "Southern" image and a pronounced seasonality from April to September that structures logistics and cash flow.
- Luxury and hospitality French Riviera. Jewelry, perfumery, and services for international clients from Saint-Tropez to Monaco: a segment gradually migrating from Salesforce Commerce Cloud to Shopify Plus for increased agility.
To compare platforms before choosing, our Shopify, PrestaShop, Magento, WooCommerce comparison covers the topic.
2 confirmed Shopify agencies between Marseille and Aix
Beyond Stellar, here are 2 agencies from the Marseille-Aix axis whose Shopify activity is confirmed. This selection is provided for informational purposes only, without outbound links.
| Agency | Address | Shopify Status | Google Reviews |
|---|---|---|---|
| Pérelle Web Studio | Rue François Mauriac, 13010 Marseille | Shopify redesign (client reviews) | 4.9/5 (29 reviews) |
| Publicom | 10 rte de Galice, 13100 Aix-en-Provence | Official Shopify Partner | 4.9/5 (59 reviews) |
Searching for an e-commerce agency in Marseille or a Shopify agency in Aix-en-Provence provides access to a decent local network for standard projects. For premium, multi-brand, or international projects, the decision comes down to the depth of industry expertise: our overview of e-commerce agencies helps you establish the right criteria.
How we collaborate with Marseille
Let's be frank: no, we don't have an office on the Canebière. Stellar is a fully remote team primarily based in Paris, and that's a deliberate choice: you pay for senior expertise, not for walls. Our Marseille and Provencal clients can attest to it: the relationship works because it is structured.
- On-site framing in Marseille, Aix, or at your production site, then 4 to 6 targeted visits for key project milestones: the 3-hour TGV allows for a round trip in a day.
- Structured remote execution: weekly video calls, continuous progress visibility via Figma, Notion, and Loom, recorded workshops.
- Zero hidden costs: travel expenses are included in the initial quote, with no variability during the project.
« After a long search for the right support for our website redesign, we found with Stellar, with Volkier and Florian, an attentiveness and proximity that corresponded both to our vision of project management and to the human scale of our company. »
Sylvain Flet, General Manager
Indicative rates for Marseille
The observed ranges for our Shopify site creation projects in Marseille and redesigns for comparable brands:
| Service | Indicative Range | Average Timeframe |
|---|---|---|
| Paid framing (brand workshop, audit, scope) | 3 to 5 joint workdays | 2 to 3 weeks |
| Shopify site creation or store redesign | €5,000 to €30,000 | 6 weeks to 5 months |
| Migration to Shopify or Shopify Plus | Based on dedicated framing according to the original platform | 3 to 6 months |
| Growth support (CRO, SEO, Klaviyo) | Upon quote, monthly commitment | Ongoing |
To understand how these budgets are built item by item, consult how much a Shopify site costs. To move quickly, fill out our Shopify specification: structured quote within 48 hours.
Resources and other cities
Are you preparing a launch, redesign, or migration from Provence? Book a free 30-minute discovery call. And if you are based in another metropolis, discover our dedicated pages:
- Shopify Agency in Paris (headquarters, 10 rue Wilhem)
- Shopify Agency in Lyon
- Shopify Agency in Montpellier
- Shopify Agency in Toulouse
- Shopify Agency in Bordeaux
- Shopify Agency in Nantes
- Shopify Agency in Lille
- Shopify Agency in Brussels