All about Shopify

More than an e-commerce platform, Shopify is a revolution in commerce. Shopify makes multi-channel selling accessible to everyone. Whether you're launching your store alone from your living room or want to launch a site in 10 countries connected to your 2000 stores, Shopify has a solution for you.

Shopify or Shopify Plus?

We will answer the question What is Shopify?: The main features and characteristics of Shopify. You will understand why Shopify is designed for the web of today and tomorrow.

Second burning question: What is Shopify Plus? You've heard of the testosterone-fueled version of Shopify but don't quite understand the differences with Shopify and what it can bring to your business? We'll tell you everything.

Aside from the functional differences between Shopify and Shopify Plus, there are also pricing differences (see Shopify pricing): it is important to calculate the TCO (total cost of ownership) including: the plan price, transaction costs (commissions, PSP) and running fees (applications).

Building your own site with Shopify

You've decided to roll up your sleeves and create your store. Whether it's to test the solution before entrusting it to a Shopify agency or to do everything yourself, congratulations! It's the best way to understand Shopify's logic and fully grasp its potential.

To support you in this process, we provide you with all the information to guarantee your success: key steps, budget, planning. Build your own Shopify site

Redesigning or migrating your store to Shopify

You already have a store or e-commerce site on a CMS (WooCommerce, Magento, Prestashop ...) that you want to migrate to Shopify: design modernization, conversion rate improvement, functional enhancements, independence.... Here are some topics that might interest you:

• how much does a redesign or migration under Shopify cost
  
• what are the steps for a migration or redesign under Shopify
• 6 good reasons to migrate to Shopify

Redesigning a site already on Shopify

Your store is already on Shopify, but you want to redesign it (aesthetic update, UX and conversion improvement, switch to a new OS...). You might be hesitant to undertake this process, which can be daunting. Here's a specific article on the topic.

What are the best Shopify apps?

When setting up your online store, you will certainly want to supplement Shopify's native functionalities with additional features or marketing tools, such as Klaviyo for your email marketing. How can you make sense of the thousands of applications offered in the Shopify App Store? Stellar has listed its favorite apps for you in a dedicated article. Discover our top 10 Shopify apps.

Connecting to your Shopify store

Do you want to be reassured about the security of your Shopify online store? Do you want to assign roles to the members of your e-commerce team? Are you having trouble accessing your Back-Office? Here's everything you need to know about connecting to your account and the precautions to take regarding security. Read our dedicated article on Shopify connection

Opening a new sales channel with Shopify B2B

Natively integrated into Shopify Plus, Shopify B2B is Shopify's B2B e-commerce solution. It benefits from Shopify's simplicity and speed of installation, while offering a functional solution. To learn more about B2B e-commerce with Shopify Plus.

Connecting your store to its technical ecosystem

Shopify can integrate with all technical environments. Either there is an application that will allow you a direct integration with your CRM, ERP (see which ERP to choose with Shopify), logistics provider, or an integration is possible via API. A connector will need to be developed between the two systems.

For those who want support for their store development, you can consult our other articles below as well as our Shopify services.

Connecting your store to your emailing platform

You have spent money on customer acquisition; it would be a shame not to maximize revenue from these customers by neglecting emailing. A well-integrated solution allows you to gather customer and visitor behavior to create powerful scenarios. Among the most powerful solutions: Klaviyo.

Examples of Shopify stores

The most inspiring brands are on Shopify. We have compiled several examples of international and French stores in various sectors of activity.

• Examples of US and UK Shopify stores
• Examples of Shopify stores in France

To go further

• How to generate traffic to your Shopify site
• 3 steps to improve your Shopify SEO
• How to explode your e-commerce conversion rate on Shopify
  
• How to find out what Shopify theme a site uses?